Case study for online advertising

Since you people love case studies, I asked for it to be a case study.

Case study for online advertising

I just want to make a few things clear before I start: I expected to lose money. I thought he was crazy and should really be learning the basics first as he had never even built a website before.

Being on Stack That Money however also convinced me to give Facebook advertising a try as well. You just find the offer, get a traffic source, and test test test.

Actually less effort than I thought it would be, based on my own results, but effort nonetheless. I decided then and there that I would put all of my effort into Facebook. It makes sense that it would be cheaper to advertise within Facebook than try to send people elsewhere outside of the network.

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I do enjoy this kind of data; especially when you can get it so fast. I was more pleased with my Click-through rate. Use Facebook Conversions on an Email List Now that I had a small grasp once again on how to put ads together, I decided to go for some conversions.

This is for a website where I sell software, but not in the marketing niche. I wanted to optimise how much I was paying for each click. What I did at this stage was use the best title I found from my previous tests I did a few more similar to step 1, but for different age groups then load it up with 20 images.

Facebook campaign proves to be wildly successful and leads, amazingly affordable

Therefore, I had 2 campaigns in Facebook with 10 ads each, all with the same title and body text. The only thing that differed was the picture. As you can see, the data was pretty interesting here. Two observations can be made: My 3rd most clicked ad actually had the best conversion rate.

The other campaign ran with slightly worse results which I believe is because I was targeting a younger demographic. Older people seemed happier to give an email address. Quite a lot better than most solo ads actually — and highly targeted — so I was fairly impressed with this.

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This is also forgetting that I would get more conversions for a cheaper price after optimising the campaign and taking out low-performing ads. How to Set-up Facebook Conversion Tracking Apparently this is only a recent thing within the last year and has transformed how people are running their Facebook campaigns.

Then you simply select the type of conversion you wish to track. You get this nice little tracking code that you can put on your website: While Facebook suggest that you should put this before the end of your head tag like most code, you can just enter it into the page or post on a WordPress site and it tracks fine for me.

You can then go ahead and put this on your Thank you page — where someone gets redirected after an email opt-in — or on the registration form of a product after payment. Wherever you can tell that someone has actually completed a conversion. While other members are going off into other verticals, Plenty of Fish and Facebook advertising seem to be talked about more than anything else.

This is how some people are making thousands of dollars per day on the Facebook ad network. I decided to test it out in a not-so-crowded country meaning not America, the UK or Australia and see how I could do. It turns out, I did very well. More on that in a second.

I found myself getting higher click through rates with the same ads on the age group, rather than and so on.

Case study for online advertising

The reason I was going to stop this campaign no matter what is for a few reasons: If I relied on this, I was barely making a profit The country is too small.Facebook Case Study In November , social media giant, Facebook pushed the limit of online marketing by introducing a controversial marketing ploy, the Beacon tool.

El Toro is an advertising technology company that stands out from the usual crowd. We leverage our powerful technology to generate industry-standard setting results in IP Targeting, Geo-Framing, Account Based Marketing, and more. Sanctuary Marketing Group specializes in custom website development and digital marketing strategies that return results.

Below are a small list of case studies that demonstrate some of the successes that our clients have experienced through our work. Online advertising techniques include paid search marketing, interactive ads on portals, e-mail campaigns and search engine optimisation.

These are automated as far as possible as described earlier in the case study. Case Studies. Guides & Reports; Case Study Burke Decor.

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Case Study Ltd / Atomic Golf / Saylor Advertising . Background Building a movement online. In the spring of , before the campaign launched, we knew Bernie Sanders was a leader who stood on the right side of history.

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