Model perilaku konsumen Henry Assael Henry Assael menunjukkan model perilaku konsumen yang sederhana dalam Amirullah, Seperti tampak pada model perilaku konsumen gambar 2. Faktor kedua menyangkut pengaruh lingkungan yaitu komponen yang berada diluar kepribadian konsumen, misal teman, tetangga, dan atasan. Faktor ketiga yaitu strategi pemasaran yang meliputi produk, harga, promosi dan distribusi atau biasa disebut dengan istilah bauran pemasaran marketing mix.
The object of research conducted at the trading company by using accidental sampling method by distributing questionnaires to consumers and prospective buyers of mineral water. Then from the responses of the respondents, the data was processed by using SPSS Brand image consists of three variables: Where the results of the research show that the attitude has the greater impact on purchasing decisions than the variable attributes and benefits.
Brand Image, Purchasing Decision Description: In modern marketing system, a product is not only important to be given a brand but also be able to give a good impression on consumers mind so that consumers ultimately decide to make a purchasing In making a purchasing decision, consumers will go through several stages as proposed Philip Kotler It means that consumers faced with several options that will be considered in making purchasing decisions.
This is where the brand image plays an important role in influencing the decision-making process. Therefore the company should not ignore the brand image of their products because the brand image is a company identity that can be known by customer.
So company must think about the right strategy to introduce the products to be offered in the market so that it can influence consumers to buy products or services offered by the company. The strategies can be by arranging and creating a brand image of the products or services offered to consumers.
The role of brand becomes very important since it is the product attribute in communicating the product to consumers about quality of products, characteristic, and other attributes related to these products. Consumers will keep to remember the brand if the brand quality is deemed good on consumers mind and will ultimately affect the consumer in making a product purchase action.
In contrast, the bad brand strategy will not will not be able to influence the purchasing decisions of consumers. This means that brand strategy that could not produce a good brand image, will not be able to influence the purchasing decisions of consumers.
Based on the background above, the researcher is interested in conducting research about the impact of brand image on purchasing decisions.
Brand Brand is one of important factor in marketing activities because introducing activities and offering products or services can not be separated from dependable brand.
By giving the brand on a product, it makes the product easier to be recognized by consumers. Managing the brand means creating an association to the brand so that a product or brand can be embedded in the customer mind as a result of the communication that has been done.
Plugging a product or brand into customer mind is an attempting in other to make the product or brand has a strategic position in the market so it can compete stronger in the increasingly tight competition area.
In order to provide a clearer description of the meaning of the brand, the following are some understanding of the brand, according to experts. Brand according to America Marketing Association Kotler, This means that the brand image is a unique set of associations in the minds of customers about what brands stand for.
This indicates that perceptions and beliefs held by the customer as the association is reflected in the memory of consumers.PENGARUH HARGA, CITRA MEREK DAN KUALITAS PRODUK TERHADAP LOYALITAS PELANGGAN DENGAN KEPUASAN PELANGGAN SEBAGAI VARIABEL INTERVENING (Studi Pada Ibu Rumah Tangga Pengguna Produk Downy di RW XXII Perum Puri Dinar Elok Meteseh Semarang).
Hipotesis kedua adalah terdapat pengaruh secara parsial kontrak ekonomi terhadap loyalitas pengemudi pada PT Citra Perdana Kendedes, Malang, dan hipotesis ketiga adalah terdapat pengaruh secara parsial kontrak psikologis terhadap loyalitas pengemudi pada .
Online Stimulus advertisement is formatted through a kind of audio-visual media format, picture animation, and picture text. Format media iklan online diformat dalam bentuk audio-visual, animasi gambar, dan teks gambar.
Abstract in Bahasa Indonesia: Penelitian Pengaruh Kepuasan Konsumen terhadap Kesetiaan Merek pada Restoran the Prime. PENGARUH BINTANG IKLAN TERHADAP KEPUTUSAN PEMBELIAN Informasi tersebut dalam bentuk keyakinan dan sikap yang mempengaruhi konsumen terhadap suatu merek yang kuat menjadi pilihan dan terjadi kegiatan pembelian secara rutin.
efek visual yang kuat, kejelasan isi pesan, kejelasan isi gambar, emosi, dan . Iklan dapat membentuk perceived quality. yang kemudian akan mempengaruhi penilaian terhadap kualitas secara keseluruhan dan pengaruh iklan semakin besar bila konsumen tidak dapat mengevaluasi kualitas sesungguhnya.
Issuu is a digital publishing platform that makes it simple to publish magazines, catalogs, newspapers, books, and more online.
Pengaruh Iklan, Persepsi Harga dan Citra Merek terhadap.