Discrimination law Health and safety law Environmental factors refer to ecological and environmental aspects such as weather, climate, and climate change. Climate change is a hot topic these days and organizations are restructuring their operations thus giving space to innovation and concept of Green Business. This helps in the strategic planning and gaining the competitive edge over the other firms in that industry.
These external factors serve as opportunities or threats. Thus, the company must take action to use these opportunities for its competitive advantage. Political Factors The political external factors influencing Google involve the activities of governments.
Globalization increases the demand for online advertising. Economic stability of most major markets opportunity Rapid growth of developing countries opportunity These economic external factors present opportunities for Google. The economic stability of major markets and rapid growth of developing countries create new momentum that Google can exploit.
The company can use these opportunities for global expansion. Increasing use of social media threat Rising diversity of users opportunity The rise of social media usage is a threat to Google because it strengthens companies like Facebook, which also offers online advertising services.
The increasing diversity of users is an opportunity for Google to improve its services to match individual preferences.
Growing Internet access in developing countries opportunity Rapid adoption of mobile devices in the global market opportunity Google faces significant opportunities based on these technological external factors.
The company can expect higher advertising revenues as developing markets become more connected online. Also, Google can improve the mobile-friendliness of its online products to exploit the mobile trend. Legal Factors Google must operate within legal limits. More regulations on online privacy opportunity More regulations on intellectual property rights opportunity Google can exploit the opportunities based on these legal external factors.
For example, the company can improve its privacy measures to protect individual users.
Also, Google can develop innovative measures to discourage people from violating intellectual property rights. For example, Google can use its culture of innovation to develop capabilities, such as improved responsiveness of Google products on mobile devices.
What is different about online advertising? Privacy regulation and online advertising.Although Gartners research may discuss legal issues related to the information technology business, Gartner does not provide legal advice or services and its . The impact of Political, Legal and Social factors on a business Describe how political, legal and social factors are impacting upon the business activities of the selected organisations and their stakeholders.
Four types of damages are awarded for false advertising: profits the plaintiff loses when sales are diverted to the false advertiser; profits lost by the plaintiff on sales made at prices reduced as a demonstrated result of the false advertising; the cost of any advertising that actually and reasonably responds to the defendant's offending advertisements; and quantifiable harm to the plaintiff's good will .
PEST Analysis of DELL Computers. A PEST analysis is an analysis of the external macro-environment that affects all firms.
P.E.S.T. is an acronym for the political, Economic, Social, and technological factors of the external macro-environment. Companies also study environmental, legal, ethical and demographical factors. The political factors affecting business are often given a lot of importance.
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Several aspects of government policy can affect business. All firms must follow the law. Managers must find how upcoming legislations can affect their activities. Governing the sale of Dell products, software and services to consumers, commercial customers and resellers.
See policies that also govern your relationship with Dell. All Dell products are designed and tested to meet the appropriate standards in each country where intended for sale.